THE PODCAST · CHINA × EUROPE 播客

Where China
and Europe
meet to do
business
.

中欧商业,在此相遇成交

The C-level podcast where the operators shaping China and European commerce sit down for the conversation that actually moves business.

一档英文 C 级别播客 —— 塑造中欧商业格局的操盘者在此交流、对接、成交。

A NEW K5 PODCAST · ENGLISH · C-LEVEL ONLY

The China Commerce Exchange podcast studio
The China Commerce Exchange · Studio
5,000+ C-LEVEL LISTENERS·500+ EPISODES OF K5 NETWORK REACH·CHINA × EUROPE·APPLY TO JOIN· 5,000+ C-LEVEL LISTENERS·500+ EPISODES OF K5 NETWORK REACH·CHINA × EUROPE·APPLY TO JOIN·
Listen

Listen on your platform of choice.

Our own podcast for the China–Europe conversation — reaching the K5 community of commerce leaders.

New episodes drop on Spotify and Apple Podcasts — full guest line-up below.

Who sits here

Built for the leaders bridging China and Europe.

Platform & Tech Leaders

Founders and operators of the platforms reshaping commerce on both sides — sharing what scales and what does not.

Brand & Retail CEOs

The decision-makers taking brands across borders, from market entry to category leadership.

Analysts & Bridge-Builders

The few who genuinely understand both markets — the ground-truth voices, not the commentators.

Already on the record

We have been having these conversations for years. The China Commerce Exchange makes them their own show.

The reach

A dedicated podcast — built into the K5 network of Europe's commerce elite.

一档独立播客 —— 深植于 K5 的欧洲商业精英网络。

A new podcast — but not a cold start. It launches into the K5 network, where 500+ podcast episodes have already built an audience of the CEOs, founders and investors who run European commerce.

全新播客,却非冷启动 —— 它扎根于 K5 网络,500+ 期播客已积累起欧洲商业的 CEO、创始人与投资人受众。

5,000+
C-level listeners in the K5 network
500+
Podcast episodes of K5 network reach
EN
English-language · built for cross-border
1
Curated podcast · invitation by application
The spirit of the exchange
同舟共济 In the same boat, crossing together.
This is an exchange for business and bridges — not a stage for debate.

The China Commerce Exchange is a collaborative, operation-driven conversation. Guests come to share what works, find partners and build mutual growth across China and Europe. That is the entire point.

The format

Not commentary. The people in the room.

Most China coverage is secondary literature — written about the market, from the outside. The China Commerce Exchange is different: we run the operations, the tech trips and the brand relationships, and we bring the people who actually decide to the microphone.

01

Ground truth, not hype

Real market structure, supply-chain integration and what is actually working in China and Europe right now — from operators, not observers.

02

C-level to C-level

An exchange for the leaders building cross-border commerce. Peers talking to peers, with nothing to sell and everything to share.

03

Inside the K5 flywheel

A place on the show is a door into the wider K5 ecosystem — the conference, the X-Peditions and the 5,000 decision-makers behind it.

How it works

Apply. Get curated. Join the conversation.

申请 · 甄选 · 加入对话。

A clear, low-friction path from application to the microphone — and into the wider K5 ecosystem.

从申请到登上麦克风的清晰路径 —— 并由此进入更广阔的 K5 生态。

The path · open now
  • 1 · Apply to join
    Tell us who you are and your China–Europe angle
  • 2 · Curated invitation
    We match guests to the right conversation
  • 3 · Join the conversation
    Recorded for the China Commerce Exchange · English
Beyond the episode
  • The K5 network
    5,000 decision-makers, one introduction
  • K5 Future Retail Conference
    From the mic to the stage in Berlin
  • The K5X-Pedition
    On the ground with us in China
Why this podcast

We are not observers. We are in the room.

The China Commerce Exchange is hosted by operators who have run three X-Peditions across China in 18 months — sitting down with the people who control the budgets, not the ones who write about them.

Every guest joins a conversation backed by real relationships on the ground and a trust network that already includes the leading analysts bridging China and Europe.

Trust anchors: Momentum Works · Ed Sander (China Digital Retail Report) · Made-in-China Expert Network
  • 3× K5X-Pedition in 18 months — coastal & inland
  • A dedicated K5 podcast — China × Europe
  • Reaching 5,000+ C-level decision-makers
  • English-language, built for cross-border commerce
  • Hosted by operators with 25+ years in commerce & investment
Your host

Sven Rittau

CEO, K5 · Host, the China Commerce Exchange

25+ years at the forefront of European e-commerce. Co-Founder of Zooplus, investor, and a long-time podcast host. Brings unique access to the network of leaders shaping online retail across China and Europe.

LinkedIn

Join the conversation.

加入这场对话。

Access is curated. Apply to join the conversation connecting the operators who are building commerce across China and Europe.

Apply to Join